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eToro ร— Alpine F1
The Road to 2026

A complete multi-channel campaign built by the AI Brain in 6 waves โ€” from strategy to distribution, fully deployed.

How the AI Brain Works

6-WAVE CAMPAIGN PROCESS

Each wave builds on the last โ€” strategy informs copy, copy shapes creatives, creatives feed landing pages, and distribution ties it all together.

Strategy

Market research, audience segments, angles, compliance mapping

Copy

Headlines, ad copy, social posts, email sequences, push notifications

Creative Briefs

Display, social, stories, video โ€” pixel-precise specs for every format

Landing Pages

10 language versions, responsive, compliant disclaimers per region

Distribution

Channel allocation, targeting, A/B tests, KPIs, race-calendar timing

Campaign Hub

This page โ€” everything in one place, deployed live on Vercel

Wave 1

STRATEGY

Campaign Overview

Theme: eToro x Alpine F1 โ€” The Road to 2026

Hook: Alpine's first Bahrain pre-season test as a metaphor for smart preparation in trading

Duration: 2โ€“4 weeks (aligned with F1 pre-season โ†’ Australian GP opener)

Market Context

  • F1 2026 regulations represent the biggest rule change in a decade โ€” new cars, new aero, new engines
  • Alpine fielded Pierre Gasly (146 laps/790km) and Franco Colapinto (172 laps/931km) across 3 days
  • 318 total laps (1,721km) at Bahrain International Circuit
  • The A526 is Alpine's first car built under 2026 rules โ€” a fresh start
  • Celebrity crossover: Carlos Alcaraz (tennis world #1) visited Alpine's pit lane

Campaign Angles

1. Speed & Precision โ€” Trading meets racing. Franco's best lap: 1m35.806s โ€” in trading, timing matters just as much.

2. Data-Driven Performance โ€” 318 laps = 318 data points โ†’ informed decisions. Alpine's engineers analyse every corner; eToro's tools analyse every market move.

3. New Era / New Opportunities โ€” 2026 regulations = a reset for the entire grid. A526 is a clean-sheet design โ€” like entering a new asset class.

4. Global Stage โ€” F1 reaches 750M+ fans across 100+ countries; eToro serves 38M+ users in 100+ countries.

Target Audiences

SegmentProfileMessaging
F1 Fans Who Don't Yet Trade18โ€“35, digitally native, follow F1 on social"You understand race strategy โ€” apply that thinking to markets"
Existing Traders Who Follow Sport25โ€“45, already use trading platforms"The same precision Alpine uses on track, now in your portfolio"
Global Audience (Broad Awareness)F1's massive reach for brand exposure"eToro โ€” The trading platform on the F1 grid"

Regions & Compliance

RegionEntityKey Disclaimer
UKFCA (FRN 583263)71% CFD loss rate disclaimer
EUCySEC (109/10)CFD disclaimer + no FOMO language
AustraliaASIC (AFSL 491139)ARSN 637 489 466 + capital at risk
GlobalSeychelles (SD076)Capital at risk

Campaign Objectives

  • Primary KPI: Registrations & FTDs from F1 audience
  • Secondary KPIs: Brand awareness lift, CTR, social engagement
  • Tracking: UTM parameters per channel (utm_campaign=alpine-f1-bahrain-2026)

Competitive Reference

  • Stake (Sauber/Kick sponsor) โ€” heavy crypto/gambling positioning
  • VELO (McLaren) โ€” emerging markets focus
  • eToro differentiator: Regulated, multi-asset, social trading โ€” not gambling
Wave 2

COPY & MESSAGING

Headlines (20 Variants)

Pattern/Theme Angle

  1. The Road to 2026 Starts Here
  2. 318 Laps. One Mission. Performance.
  3. From Pit Lane to Portfolio
  4. Built for Speed. Built for Markets.
  5. Where Racing Meets Trading

Educational Angle

  1. What 1,721km of Testing Teaches Us About Preparation
  2. Data Drives Decisions โ€” On Track and In Markets
  3. Alpine Ran 318 Laps Before Racing. How Do You Prepare?
  4. Every Lap Is a Data Point. Every Trade Is a Decision.
  5. The Science Behind Speed โ€” and Smart Investing

Opportunity Angle

  1. New Rules. New Car. New Opportunities.
  2. 2026 Changes Everything โ€” Are You Ready? โš ๏ธ
  3. The Grid Is Resetting. Your Portfolio Can Too.
  4. A New Era Deserves a New Approach
  5. Fresh Start. Fresh Strategy. โš ๏ธ

Social Proof Angle

  1. 38M+ Users. 100+ Countries. One Platform.
  2. Trusted by Millions. Powered by Data.
  3. The Platform Behind the Paddock
  4. Join the Community That Trades Smarter
  5. From Bahrain to Your Screen โ€” Trade With the Best

โš ๏ธ Headlines 12 and 15 flagged for EU review (potential FOMO/urgency)

Ad Copy โ€” All Channels

Meta โ€” Ad 1: Data-Driven

Headline: The Road to 2026

Alpine completed 318 laps in Bahrain โ€” every one a data point. In racing and trading, the best decisions are driven by data, not emotion. Discover eToro's tools and trade smarter.

CTA: Learn More | Desc: 38M+ users | 100+ countries | Trade stocks, crypto and more

Meta โ€” Ad 2: Speed & Precision

Headline: Speed Meets Strategy

Franco Colapinto's best lap: 1m35.806s. In F1 and in trading, precision and timing are everything. Join 38M+ users on eToro โ€” the platform built for performance.

CTA: Sign Up | Desc: Stocks, crypto, ETFs and more | Start with as little as $50

Meta โ€” Ad 3: New Era

Headline: New Rules. New Opportunities.

The 2026 F1 regulations are rewriting the grid. Alpine's A526 is ready. Are you prepared for what's next in markets? Explore 10,000+ assets on eToro.

CTA: Get Started | โš ๏ธ Review for EU โ€” "Are you prepared" may imply urgency

Google Search โ€” Ad 4

Headlines: Trade With eToro โ€” Official Alpine F1 Partner | 10,000+ Assets | Start From $50 | Stocks, Crypto, ETFs & More

Join 38M+ users on the platform that powers Alpine F1. Data-driven tools for smarter decisions. Capital at risk.

Google Search โ€” Ad 5

Headlines: eToro x Alpine F1 โ€” The Road to 2026 | Smart Tools for Smart Traders | Join 38M+ Users Worldwide

318 laps of preparation in Bahrain. The same data-driven approach powers eToro's trading tools. Explore now. Capital at risk.

Google Search โ€” Ad 6

Headlines: Zero Commission Stock Trading | eToro โ€” Alpine F1 Official Partner | Open a Free Account Today

Trade the world's top stocks with zero commission. Trusted by 38M+ users in 100+ countries. Other fees apply. Capital at risk.

TikTok โ€” Ad 7: Hook-First

Hook (0-3s): "318 laps in 3 days โ€” here's what Alpine learned in Bahrain"

Every lap is a data point. Every data point is a better decision. That's how F1 teams prepare โ€” and how smart traders think. eToro gives you the data, tools and community to trade with confidence.

TikTok โ€” Ad 8: Trend Format

Hook (0-3s): "The 2026 F1 rules just changed everything"

Alpine built a completely new car โ€” the A526. When the rules change, you adapt. Same in markets. eToro's platform helps you stay ahead with 10,000+ assets and smart tools.

Social Posts

Twitter/X โ€” Post 1

๐ŸŽ๏ธ 318 laps. 1,721km. 3 days of pure data. Alpine's A526 just completed its first Bahrain test โ€” and the numbers tell the story. In racing and trading, preparation is everything. eToro x Alpine F1 โ€” The Road to 2026 ๐ŸŸข #F1 #Alpine #eToro

Twitter/X โ€” Post 2

Franco Colapinto: 172 laps. 1m35.806s best. Pierre Gasly: 146 laps. Consistent. Precise. That's what data-driven performance looks like โ€” on track and in your portfolio. Trade smarter with eToro ๐Ÿ“Š

Twitter/X โ€” Post 3

New regulations. New car. New era. Alpine's A526 is a clean-sheet design for 2026 โ€” just like every new market opportunity starts with a fresh strategy. The road to 2026 starts now. ๐Ÿ

LinkedIn โ€” Post 4

What F1 pre-season testing teaches us about preparation
Alpine just completed 318 laps (1,721km) at the Bahrain International Circuit โ€” their first real test of the A526 under radical 2026 regulations. Every lap generated telemetry. Every data point informed the next decision. At eToro, we believe the best decisions โ€” whether on track or in markets โ€” are driven by data, not emotion. #F1Testing #DataDriven #eToro #AlpineF1

LinkedIn โ€” Post 5

Pierre Gasly completed 146 laps. Franco Colapinto pushed through 172. Neither was chasing a single fast lap โ€” they were building a dataset. The parallel to investing? Don't chase short-term noise. Build your strategy on solid data.

LinkedIn โ€” Post 6

The 2026 F1 regulations are the biggest reset in a decade. Every team starts from zero. Alpine's response? 318 laps of methodical testing in Bahrain. In markets, regulatory changes create opportunities too.

Instagram โ€” Post 7

๐ŸŽ๏ธ 1,721 kilometres of preparation. Alpine's A526 hit the track in Bahrain โ€” and the data is flowing. Speed. Precision. Performance. That's what connects racing and trading. The Road to 2026 starts here. ๐ŸŸข #eToro #AlpineF1 #F1Testing #TheRoadTo2026

Instagram โ€” Post 8

Fun fact: Carlos Alcaraz visited Alpine's pit lane during the Bahrain test. ๐ŸŽพ๐ŸŽ๏ธ Two worlds of elite performance. One mindset: preparation wins. eToro x Alpine F1 โ€” where precision meets opportunity.

TikTok โ€” Post 9

POV: You're watching Alpine complete 318 laps in Bahrain and realising trading requires the same preparation ๐Ÿ“Š๐ŸŽ๏ธ Franco's best: 1m35.806s / Pierre's best: 1m36.723s โ€” Every tenth of a second matters โ€” just like every basis point in your portfolio.

TikTok โ€” Post 10

New F1 rules in 2026 means every team starts fresh ๐ŸŽ๏ธ Alpine built the A526 from scratch. Clean sheet. New approach. That's exactly how you should think about your portfolio when markets change.

Email Sequence (3 Emails)

Email 1: The Preparation Email (Educational)

Subject: What 318 laps in Bahrain can teach you about trading
Preview: Alpine's data-driven approach to F1 โ€” and how it applies to your portfolio

Alpine just completed 318 laps โ€” 1,721 kilometres โ€” at the Bahrain International Circuit. It was the first real test of the A526, their brand-new car built for the 2026 regulations. But here's what's interesting: not a single lap was about chasing a fast time. Every lap was about collecting data.

At eToro, we believe the best trading decisions work the same way. Not driven by headlines or emotion โ€” but by data, research and preparation. Tools include ProCharts, CopyTraderโ„ข, and market insights.

Email 2: The Deeper Dive (Engagement)

Subject: Franco's 172 laps. Pierre's 146. Here's what the numbers mean.
Preview: F1 testing data decoded โ€” and what it means for data-driven trading

Franco Colapinto: 172 laps (931km), best 1m35.806s. Pierre Gasly: 146 laps (790km), best 1m36.723s. Total: 318 laps, 1,721km. Neither was trying to be fastest โ€” they were building a complete picture.

Instead of chasing the hottest stock or crypto, experienced traders: 1) Research, 2) Diversify, 3) Stay disciplined.

Email 3: The Conversion Email (CTA-Focused)

Subject: The season starts soon โ€” is your portfolio ready?
Preview: Join 38M+ users trading on eToro

Alpine's pre-season testing is done. Next stop: the Australian Grand Prix. Join 38M+ users in 100+ countries. Zero-commission stocks, CopyTraderโ„ข, Smart Portfolios, 10,000+ assets. Start with as little as $50.

Disclaimers (Per Region)

RegionDisclaimer
UK71% of retail investor accounts lose money when trading CFDs with this provider.
EU71% of retail investor accounts lose money when trading CFDs with this provider.
AUARSN 637 489 466, promoted by eToro AUS Capital Pty Ltd AFSL 491139. Capital at risk.
GlobalCapital at risk.

Push Notifications (5 Variants)

  1. ๐ŸŽ๏ธ Alpine just completed 318 laps in Bahrain. In trading, preparation wins too. Explore eToro โ†’
  2. New F1 era. New opportunities. Discover 10,000+ assets on eToro ๐ŸŸข
  3. Franco's best: 1m35.806s โฑ๏ธ In markets, timing matters too. Trade on eToro โ†’
  4. Data drives Alpine's strategy. Let it drive yours too. Try eToro's ProCharts ๐Ÿ“Š
  5. 38M+ users. 100+ countries. One platform. Join eToro โ€” Official Alpine F1 Partner ๐Ÿ
Wave 3

CREATIVE BRIEFS

Display Banner (300ร—250)

Headline: THE ROAD TO 2026 (Tusker Grotesk, white, 2 lines max)

Visual: Navy background, subtle Alpine blue diagonal racing line, eToro green accent

CTA: "Trade now" โ€” small green pill

Logos: eToro + Alpine, small, top strip

Disclaimer: Bottom 40px bar, white bg: "Capital at risk."

Email Header (640ร—300)

Headline: THE ROAD TO 2026 (Tusker Grotesk, white, centred)

Subheadline: eToro x Alpine F1 (Madera, eToro green)

Visual: Navy background, Alpine blue diagonal racing stripe, green data-point trail

Logos: eToro left, Alpine right, both white

No disclaimer in header (appears in email body/footer)

Social Square (1080ร—1080) โ€” 3 Variants

Variant A โ€” Data-Driven

Headline: THE ROAD TO 2026. Sub: 318 laps. 1,721km. Data drives decisions. Navy bg, Alpine blue racing line, green data nodes. CTA: "Trade smarter"

Variant B โ€” Speed & Precision

Headline: SPEED MEETS STRATEGY. Sub: 1m35.806s โ€” every tenth matters. Split: car motion blur / trading chart. CTA: "Start trading"

Variant C โ€” New Era

Headline: NEW ERA. Sub: 2026 regulations. New opportunities. A526 silhouette fading into rising chart. CTA: "Explore eToro"

Stories/Reels (1080ร—1920)

Headline: 318 LAPS OF DATA (top third)

Visual: Full-bleed navy, vertical Alpine blue stripe, animated green data points

Key Stats: 172 laps โ€” Franco / 146 laps โ€” Pierre / 1,721km total

CTA: Swipe up / "Open eToro" โ€” green pill

Disclaimer: Bottom bar, white bg, 120px: "Capital at risk."

Video (16:9) โ€” 15s + 30s

15-Second Cut

0โ€“3s: "Your capital is at risk" overlay. Engine sound. Alpine blue light streaks.
3โ€“7s: "318 LAPS. 1,721KM." Quick cuts: telemetry โ†’ trading charts.
7โ€“12s: Split screen: F1 car cornering / eToro app. "DATA DRIVES DECISIONS."
12โ€“15s: Co-branded lockup. Green CTA: "Trade smarter on eToro". Full disclaimer.

30-Second Cut

0โ€“3s: "Your capital is at risk". Engine build.
3โ€“10s: Bahrain footage. Stats: "Franco: 172 laps", "Pierre: 146 laps". Telemetry overlay.
10โ€“18s: eToro platform โ€” ProCharts, CopyTrader, Smart Portfolios. "The same precision. Your portfolio."
18โ€“25s: "38M+ users. 100+ countries." Community montage.
25โ€“30s: Co-branded lockup. Full disclaimer (10s).

Wave 4

LANDING PAGES

10 language versions โ€” fully responsive, region-specific disclaimers, deployed on Vercel.

Wave 5

DISTRIBUTION PLAN

Channel Allocation

ChannelBudget %Role
Meta (FB/IG)35%Awareness + Conversions
Google (Search/Display/YT)25%Intent capture + Retargeting
TikTok15%Reach younger F1 fans
X (Twitter)10%Real-time F1 conversation
Programmatic10%Retargeting + F1 sites
LinkedIn5%B2B / Professional traders

KPIs & Targets

MetricTarget
FTDsPrimary KPI (pixel + UTM)
Registrations10,000+
CTR>1.5% display, >3% search
CPA (Registration)<$25
CPA (FTD)<$150
ROAS>3x at 90-day LTV
Landing Page CVR>5%

Targeting Per Channel

Meta

F1 interests, Alpine F1, motorsport. 1% LAL of FTDs. Retarget video viewers (50%+). Exclude existing users.

Google

Search: "online trading platform", "eToro review". YouTube: pre-roll on F1 content. Display: retargeting + F1 endemic sites.

TikTok

Interest: F1, investing, fintech. Creator partnerships with F1 fan accounts. Spark Ads + In-feed. #TheRoadTo2026

X / Twitter

Conversation targeting on F1 keywords. Follower targeting: @AlpineF1Team, @F1. Timeline takeover on race weekends.

Programmatic

Retarget: 7/14/30-day windows. Contextual: F1 news, financial news. Display banners.

LinkedIn

Finance professionals, HNWI. "Data-Driven Performance" angle.

A/B Test Plan

Creative Tests

TestABKPI
Headline"The Road to 2026""Speed Meets Strategy"CTR
VisualData/telemetryCar/speedCTR
CTA"Start Trading""Open Free Account"CVR
FormatStatic image15s videoCPR

Audience Tests

TestABKPI
InterestF1 fans onlyF1 + financeCPA
Lookalike1% LAL3% LALFTD rate
Retarget7-day14-dayROAS

F1 Race Calendar โ€” Campaign Timing

Phase 1: Pre-Season Buzz (Now โ†’ Mar 14)

20% budget. Bahrain test content, data-driven angles. All channels โ€” awareness heavy.

Phase 2: Season Opener (Mar 14โ€“16 โ€” Australian GP)

30% budget. "The season starts now" conversion push. Meta + Google heavy. 3x budget on race weekend.

Phase 3: European Swing (Aprโ€“Jun)

30% budget. Sustained retargeting, creative refreshes. Geo-target spend to match race locations.

Phase 4: Mid-Season Optimisation (Julโ€“Aug)

20% budget. Kill underperformers, scale winners. Consolidate to top 3 audiences + top 2 creatives.

eToro (Europe) Ltd โ€” regulated by CySEC (licence 109/10). CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

eToro (UK) Ltd โ€” authorised and regulated by the FCA (FRN 583263). CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 71% of retail investor accounts lose money when trading CFDs with this provider.

eToro AUS Capital Pty Ltd โ€” ARSN 637 489 466, AFSL 491139. Your capital is at risk.

eToro (Seychelles) Ltd โ€” licensed by FSAS (licence SD076). Capital at risk.

This campaign hub is for internal/demonstration purposes. All content generated by AI and subject to compliance review before live deployment. Past performance is not an indication of future results. This is not investment advice.